Nicole Priel | Mustang Capital | Betting on B2C

In this episode, Nicole Priel returns to Product Builder for a second conversation — this time as a Partner at Mustang Capital, a new VC fund backing bold B2C founders.

Nicole is building a thesis, a fund, and a community around consumer startups — and she’s here to explain why now is the time to bet on B2C.

We talked about:

🧠 Why now is the perfect time to build in consumer

📉 Why B2C disappeared from VC decks — and how that’s changing

💡 What Nicole looks for in a consumer founder

📈 Business models beyond subscriptions — and what’s coming next

📢 Founder-led marketing and why it’s your unfair advantage

🌍 Building the “B2C Believers” community

⏱ Chapters