Tsvika Kleinman | WSC Sports | How Do You Build a Product for Sports Fans?

In this episode

• The word "manager" in product manager is badly underrated: beyond managing stakeholders and processes, a good product manager manages themselves, their focus, and above all what not to do.
• WSC Sports breaks every game into 400-500 edited clips with metadata and an importance ranking from 1 to 5. These are the building blocks that let customers define hundreds or thousands of automatic content-creation rules.
• Sports consumption is changing: fewer full games, more recaps, content around the game and players as the story, and above all short vertical content that younger fans expect on the platforms where they already are.
• Product work at WSC runs in stages: exploration (is there a need and someone who will pay), discovery (did we crack the experience and scope), then execution with design partners from the customer base before scaling.
• For breaking into product in Israel: start in an adjacent role such as QA, project management, operations or engineering, at an organization that excites you, and actually do product work to build a track record.
• It's easier to move from a customer-centric B2C mindset into B2B than the other way around, because thinking about the persona and the what's-in-it-for-me translates well to a business customer too.