Tsvika Kleinman | WSC Sports | How Do You Build a Product for Sports Fans?

Description

Tsvika Kleinman, Director of Product at WSC Sports, explains how the company started as a game-analysis tool for coaches and scouts and became an AI platform that automatically produces sports content for the world's biggest broadcasters and leagues. He talks about the shift from B2B to B2B2F, the SDK that produces stories and a personalized vertical feed, trends in sports consumption, and the vision of connecting every publisher to all sports content. He then describes the structure of the product organization, including a group of PMs whose product is individual sports, what he looks for in product managers, how they work with customers as design partners, how he got into product, and what he learned building the product organization at Avo. He closes with advice for people who want to break into product.

Key moments

1. 0:48 · WSC Sports: AI that creates sports content for every fan
2. 7:05 · The founding story: a tool for coaches and scouts
3. 10:16 · The Growth group, the SDK and the personalized feed
4. 12:28 · Trends in sports consumption
5. 18:52 · Self-service and the vision: connecting every publisher to sports content
6. 21:13 · How the product org is structured and what Tsvika looks for in a PM
7. 29:10 · How Tsvika got into product
8. 32:30 · Avo: building a product org and lessons from the shutdown
9. 40:25 · Exploration, discovery and design partners
10. 43:55 · Advice for breaking into product