Chen Ben Artzi | Cyera | How to build a smart platform that fixes security problems

In this episode

• There is no single path into product management: people come from different backgrounds, and what matters is a skill set of curiosity, prioritization and empathy for the user. The content of a new industry you learn by doing.
• Context decides whether data is sensitive: a recipe is a trade secret at a food company and nothing special at a media company, which is why Cyera's classification engine learns the customer's environment instead of relying only on generic rules.
• Flooding users with alerts is not enough: the real value is prioritizing them and closing the loop, for example through an integration that opens a Jira ticket or fixes a sharing permission with one click.
• To check whether a feature interests anyone before writing requirements, ask the field team for five customers and ask them whether it would help them sleep peacefully at night.
• In a product interview, ask the candidate to walk you through a feature they are proud of, from discovery to measurement, to see curiosity and the ability to separate the essential from the trivial.
• Moving into product is easier from inside the organization: say out loud that you want it, build a relationship with the product team, ask questions, and find someone who will let you shadow them.