Eden Naftali (Wiz): Storytelling & Gamification for Cloud Security - Product Builder Podcast episode with Eyal David
00:38:07

Eden Naftali (Wiz): Storytelling & Gamification for Cloud Security

Host: · Guest: Eden Naftali · About the host

In this episode

  • Storytelling is a real product tool: at Wiz they don't sell fear but empowerment — giving the user context and tools to succeed at security, rather than scaring them.
  • Gamification creates clarity: achievements like reaching Zero Criticals, badges, and swag show the team exactly where it's headed and what success looks like.
  • The Crying Out Cloud podcast keeps Eden connected to the field — she hears what's really happening with customers instead of staying stuck in product theory.
  • To enlist developers and stakeholders who have no direct incentive to help you, you need to simplify their work and give them context and small wins.
  • A good PM has to combine deep technical understanding, asking questions, and close communication with all stakeholders — customers, developers, and the field.
  • Grow fast, ship a product, gather feedback, and improve — better than holding onto things for too long.

Listen to this episode

Listen on SpotifyListen on Apple PodcastsWatch on YouTube

Episode Description

Eden Naftali is a product manager at Wiz and co-host of the Crying Out Cloud podcast. In the conversation she explains how storytelling and gamification turn the world of cloud security — perceived as threatening and complicated — into an empowering, accessible experience: from the analogy of "a mom with OCD organizing the garage" to achievements like Zero Criticals with badges and swag. She tells the story of her path from a political campaign and a creative background into product management at a cyber company, and what she learned as a product manager and, for the first time, as a manager.

Read the full transcript
Full transcript with speakers and timestamps

Selected quotes

“at Wiz we're not selling the tale like the old tales like to be scared and anxious no like we're empowering you”
— Eden Naftali
“what's really cool about it it's like being the CEO of your own domain”
— Eden Naftali
“when you work on product you build one thing and many many people reap the rewards”
— Eden Naftali

Questions & answers

What does Wiz do?

Wiz is a cloud security platform that helps organizations map and manage their environment end to end — identify what's in the environment, prioritize the critical issues, fix them, and then monitor and alert on real threats versus false alarms.

What is Crying Out Cloud?

A cloud security podcast that Eden co-hosts, born out of a desire to make the cyber world accessible — especially to women — through interesting, practical stories from the industry.

How does gamification work at Wiz?

Across Wiz's product pillars you can earn achievements. For example, an organization that reaches Zero Criticals — meaning it has prioritized and eliminated all the critical issues in its environment — gets a badge, swag, and recognition, which makes progress tangible and clear for the team.

Where did Eden's storytelling come from?

From a creative and political background: at 16 she worked on Hillary Clinton's campaign, and later built a docu-series for the head of Warner Brothers. She sees storytelling as a natural way to sell an idea — whether a political candidate or an approach to cybersecurity.

Cloud Security Cyber Gamification Storytelling Product Management Wiz Podcast Personalization

Related Episodes