Building a Startup Inside a Startup

Description

Shelly Shimoni, VP of e-commerce and Direct Business at Verbit.ai, tells how you build a startup inside a startup. After a decade in growth and performance at McCann and a headquarters role at Strauss, she jumped into the tech world in 2021 — right as Verbit became a unicorn. The episode follows her journey from spotting a vacuum of thousands of small customers, to rallying management, building a POC, resetting it, and rebuilding a self-service product inside a company in constant growth.