Storytelling in Product: Shay Shprank (Empathy) on Making the Product Tell the Story

Description

Shay Shprank, VP Product at Empathy, joins Eyal on Product Builder for a conversation about storytelling in product — how you distill a complex world of problems into a simple story that the product itself tells. Shay walks through his path from studying industrial design at Bezalel, through the startup WeBetter, Fiverr and Lili, to building Empathy's first product — a company that helps American families cope with loss. The episode is full of practical examples on MVP, ongoing product-market fit, and rallying an organization behind an idea.