Nadav Abrahami | Dazl | Who Builds the Product Now: PM or Developer?

Description

Nadav Abrahami, a Wix co-founder and founder of Dazl, on the change AI and vibe coding bring to product building. At the heart of the episode: if code is written fast, sometimes by people who can't read it — who understands the system, keeps up the engineering quality, and steers the product forward? The conversation moves from Dazl's vision, through the blurring boundary between Product and R&D, to new work practices: managing context for LLMs, gatekeepers, testing, fast prototyping, and what juniors should do.

Key moments

1. 00:00 · Intro and meeting Nadav
2. 00:52 · Founding a company in the Wix era vs. the AI era
3. 01:48 · What Dazl builds and why vibe coding creates an understanding problem
4. 03:54 · Understanding technical complexity without reading all the code
5. 05:55 · Importing code, stacks, and the last 80/20 in AI tools
6. 08:39 · Who Dazl is for and what happens to Product and R&D roles
7. 11:20 · How Dazl uses Dazl inside the team
8. 13:56 · Customer requests, long tail and pluggability in the AI era
9. 16:52 · The most important skills for builders today
10. 19:29 · Speed, experiments and product bloat
11. 21:15 · The new skill: managing context for the LLM
12. 24:51 · Managing a team when everyone can build
13. 26:40 · Roadmap, milestones and what really changed in the process
14. 28:04 · Code control, tests and gatekeepers
15. 31:40 · Onboarding, architecture and the complexity of large systems
16. 36:10 · Juniors in a world of vibe coding
17. 39:13 · What to look for today in builders, PMs and developers
18. 43:47 · Who Dazl is a fit for and where to start