From Nuts and Bolts to Big Picture: Paid Marketing, Product Thinking and the Art of Zooming Out

Description

Guy Rozman, owner of Mediaflowzz, specializes in Paid Marketing and building Customer Acquisition processes for startups and tech companies targeting a global market. In conversation with Eyal, he lays out his journey from digital marketing in the early days, through Fiverr and Keylogic, to independent consulting — and distills what he's learned about connecting the nuts and bolts of advertising with strategic and business thinking. The core of the episode is the fast switch between 'broad' and 'narrow': how not to drown in the details, how to distill insights from the numbers, and how to design habits that force you to take a step back and see the big picture.