תמלול: ניקול פריאל | Kinetic Capital | פרק תכלס: למה עכשיו הזמן למוצרי B2C?

למה בחרת דווקא ב-B2C?

אייל דוד: [00:00] אז תכלס, למה עכשיו זה הזמן למוצרי B2C? הנה קטע קצר מתוך הפרק המלא עם ניקול פריאל.

אייל דוד: [00:09] But you went ahead and focused on, you know, the B2C, the most reality thing, I guess, like a decade ago. Can you tell us more about it? Why have you chosen that?

יהלום לא מלוטש: הון נמוך, סקייל וזמן קצר לכסף

ניקול פריאל: [00:18] Absolutely. So no hate for anyone else. There's enough love for all industries, but B2C seems like a screaming opportunity, like a diamond in the rough, that people are overlooking, and it seems just totally crazy to me that there's an opportunity that big that's simply overlooked. So the way we think about it is that there's basically three pillars that are supporting this thesis. One is that consumer is squarely a venture play. So there's low capital requirements for consumer businesses. They're highly scalable and there's fast time to money, right? So you can put a product out there, and within weeks you can have paying customers. It's very different from certain other areas that have seen investments in recent years. At the same time, some of the biggest venture backed outcomes have been consumer businesses. Going back, if you think about the mobile generation, that gave us Waze and Candy Crush and DoorDash and Instagram, and then the revolution before that, the internet revolution gave us Google. And a whole host of other businesses that are just ubiquitous today. Today we're on the cusp of the third generation of the last, the third, sorry, technological shift.

אייל דוד: [01:39] זה היה פרק תכלס, מתוך Product Builder. רוצים לשמוע את השיחה המלאה? חפשו אותה בפיד ואל תשכחו לעקוב אחרינו.