Product Discovery Done Right: Lean Product, Zume Pizza's $420M Failure, and a Live Runkeeper Teardown

Description

Yaniv Yaakobovich, a product management consultant and co-founder of Verve PM, explains how to do Product Discovery right — namely, talking to customers as frequently and deeply as possible before you build. Through the $420 million failure of the startup Zume Pizza, and a live exercise of the Lean Product method on the running app Runkeeper, the episode shows how to break a business down into users, outcomes, solutions, and testable hypotheses — even when there's no traffic and no statistical significance.