Yair Miranda | Cloudinary | How Do You Bring 3D Capabilities to E-commerce?

Description

Yair Miranda, GM of Dimensions at Cloudinary, describes how Cloudinary, which started bootstrapped and became a unicorn in media optimization for developers, launches new pods through Emerging Business, a kind of internal incubator that tests ideas fast and shuts down what doesn't work. Dimensions is Cloudinary's 3D: a 3D model of a product that can be placed in a scene, photographed from any angle and shown in AR, instead of sending samples to a studio. Yair walks through the journey from the alpha, through a private beta with hands-on onboarding, to rebuilding the user experience when they discovered customers didn't understand the product. He explains why they moved from SMB to enterprise, how to instill MVP thinking in a team used to scale, why they needed a creative person from the start, and what he thinks sets a good product person apart: seeing the big picture and acting as the CEO of the product.

Key moments

1. 0:00 · Intro: Cloudinary, from bootstrap to unicorn
2. 1:59 · What Dimensions is: Cloudinary's 3D
3. 4:47 · Emerging Business: an incubator inside the company
4. 13:54 · Toward product-market fit, and MVP mode in a team used to scale
5. 17:24 · SMB vs. enterprise: where to start
6. 20:48 · Yair's background: from development to product
7. 24:13 · Product skills: the CEO of the product
8. 35:07 · Data eats conviction: alpha and private beta
9. 43:44 · Customers didn't get it: rebuilding the user experience
10. 48:08 · The shift to enterprise and looking ahead