Sigalit Sadeh | Lusha | Takhles Episode: How Do You Know What Will Drive the Most Impact?
Description
In this Takhles episode, Sigalit Sadeh of Lusha tackles which problem or opportunity is most worth focusing on. She lays out the three sizing questions: reach and business value, pain intensity, and frequency. The conversation then turns to an initiative that brings money but isn't tied to the company's metrics: at Lusha, if you can attach value to it, the PM gets to move forward. Sigalit explains how to quantify any feature's business value, before and in hindsight, through assumptions, a ballpark, conversion and upsells, and how it all comes together in a formula that scores problems and an ICE ranking of solutions.