How Shabi Dagan Turned a Loss-Making Store into 10x Growth

Description

Shabi Dagan, an entrepreneur and owner of a software house, reveals his journey to acquiring the e-commerce brand SPORTYWOLF — high-quality sportswear for women. After a video-analytics startup that shut down during COVID, he bought an existing store that turned out to be completely loss-making, and within a year turned it into a profitable business with 10x revenue growth. A candid conversation about misreading financial statements, niche focus, brand building, and the complex world of influencers.