From $5 to "Service is a Product": How Shai Shperling Pushed Fiverr's Boldest Product Move

Description

Shai Shperling (Shaike), today CPO at Empathy and formerly Head of Product at Fiverr, returns to Fiverr's old building to tell how he led one of the company's boldest strategic moves: the shift from "every service for $5" to a "service is a product" mindset. The conversation dives into the central tension of every product manager — how you push a disruptive initiative that touches the core of the product and the brand, when the whole company is full of worries and fears. Shai breaks down how he neutralized risks through surveys, wireframes and internal experiments, and explains why fear is both the engine and the obstacle of product work.