Execution Is Everything: Roi Yanai (VP Product, AppsFlyer) on Measurement, Privacy, and Product Craft

Description

Roi Yanai, VP Product at AppsFlyer, leads the measurement organization — the core of the product. In a conversation with Eyal David he tells how AppsFlyer helps app developers understand where their users come from and what they do, how the industry survived Apple's privacy revolution (ATT), and what's coming with Google and third-party cookies. Alongside this, a personal entrepreneurial story unfolds — from the hackathon he founded at Reichman, through a startup, to a senior role — and the recurring lesson: execution is everything, writing as a tool for precision, and the key skills of a product manager.