One Metric to Align the Org: How AppsFlyer Turned Product Adoption into Retention

Description

Rachel Frenkel BenHanoch breaks down a case study from AppsFlyer on how to build impact across the entire organization through a single metric of Product Adoption. She describes how they started with a small group as a design partner, built a weighted Compound KPI around depth of usage, split customers into buckets, and found the adoption range that predicts retention. From there the value flowed to CS and to marketing: prioritizing customers, targeted campaigns, and a result of 68% of medium customers moving up to the high bucket within three months.