How to Rally an Organization and Drive Big Product Moves — Orly Stern Yitzhaki, GM at Payoneer

Description

Orly Stern Yitzhaki, GM at Payoneer with 20 years across the tech world (data, development, QA, product, and general management), shares how to rally people and drive big initiatives inside organizations. Through two case studies — the onboarding project at Payoneer and the ground-up rebuild of Wix Restaurants' three products after COVID — she breaks down a working method: upfront research, gathering all stakeholders into one room, prioritizing objectives, and a gradual, data-driven rollout. The conversation also touches on the shift from features to business outcomes, on her personal move from development to product, and on the future of the product-manager role in the AI era.