Neta Coral | Takhles Episode: Start With the Business Reason, Only Then the Solution
Description
A Takhles episode with Neta Coral of Apiiro: before jumping to a solution in a new initiative, identify why you're entering it at all. Neta describes common business reasons, such as reaching a new customer audience (even another team at an existing customer) or needing to meet RFP requirements, and explains how the reason steers the breadth of the solution. From there she moves to the research stage: technology and domain research with help from colleagues, relevant personas, consulting AI and analyst reports, being careful with buzzwords, and talking to customers who asked for the capability and can become design partners, as well as customers you lost in a POC.