Maayan Yavne | MasterSchool | How to Build an EdTech Product

Description

Maayan Yavne, a former iOS developer with a dual degree from Stanford, co-founded TailorED, an AI engine that built personalized learning paths, reached almost five million users and shut down. In the episode she explains why the B2C2B model through teachers didn't work, why selling to schools with 24-month sales cycles doesn't fit a startup, and how to build for whoever holds the budget. She walks through EdTech's four segments, the three revolutions in content (textbooks, digitization, and AI turning content into a commodity), the big opportunity in assessment and compliance, and the product skills that matter most in the AI era: driving toward clarity, strategic communication and structured thinking.

Key moments

1. 0:43 · Who is Maayan: from iOS development through Stanford to EdTech
2. 2:35 · TailorED: what they built, the pivots and why it shut down
3. 9:16 · EdTech's four segments and the revolutions in content
4. 13:46 · AI as the third revolution: content as a commodity and personalization
5. 15:47 · Teachers and AI: a tool for the teacher, not a replacement
6. 18:36 · The opportunities: content, personalization, tutoring, assessment and compliance
7. 21:35 · A world built on skills, not roles
8. 22:02 · Product skills, follow the money and selling to B2G