Lior Sassy | Lightricks | How Do You Build an AI Product for Video Production?

Description

Lior Sassy started out as an actress at Beit Zvi, moved into UX, and within four months at Lightricks became a product manager thanks to a Figma document of future ideas and a manager who believed in her. Today she's PM Lead at LTX Studio, an AI platform that turns an idea or a script into a shot-by-shot storyboard. In conversation with Eyal David, she describes how the product grew out of an internal tool built by three people after the CEO got access to DALL-E, why they threw away the POC and rebuilt it, how they wrote the prompts themselves before there were data scientists, who the competitors are (Runway, Midjourney, Krea), which KPIs you measure when AI user behavior is hard to interpret, and what juniors who want to break into product should bring to an interview.

Key moments

1. 0:46 · Lior, LTX Studio and hiring juniors
2. 1:45 · What LTX Studio does: AI storyboards for filmmakers and ad creators
3. 3:46 · How it was born: DALL-E and a three-person internal tool
4. 7:05 · From POC to product: rebuilding from scratch
5. 8:41 · Beta, partners and the competitors: Runway, Midjourney and Krea
6. 11:58 · Keeping up with AI, and from theater to UX to product
7. 17:18 · Product skills: leadership vs. attention to detail
8. 18:30 · What they look for in juniors and what the interview looks like
9. 20:06 · How the product works and the challenges: market fit and moving to web
10. 25:27 · Not getting your heart broken when direction changes, and data
11. 29:26 · Breaking down the need and writing prompts without a technical background
12. 34:30 · KPIs for an AI product: sharing, retention and time on platform
13. 37:37 · The users: the eToro ad, Eretz Nehederet and AI enthusiasts
14. 41:07 · Lior in 10 years, and tips for juniors