Lior Gerson | TargetBoard | How to Turn Data into Power

Description

Lior Gerson, CEO and co-founder of TargetBoard AI, has moved across engineering, product and general management: developer and VP Product at MySupermarket, founder and CTO at Vroom.com and at Gettacar. In conversation with Eyal David he explains why knowing the customer is a product manager's source of power, how CEOs do (or don't) accept being challenged, and what he learned from building the same business twice: at Gettacar, with a tenth of Vroom's money, they built a better product thanks to domain understanding and the right build-versus-buy decisions. From there he gets to TargetBoard, which automatically connects all of an organization's systems and builds every manager the dashboards and metrics they need, and closes with thoughts on the future of BI, moats in the AI era and the future of the middle class.

Key moments

1. 0:52 · Who is Lior Gerson: from Vroom.com to Gettacar and TargetBoard
2. 2:09 · A product person's most important skill: knowing the customer
3. 4:31 · Challenging the CEO: the MySupermarket story
4. 11:36 · Vroom: learning a new industry and investing in the wrong tools
5. 13:56 · Gettacar: Vroom 2.0 with a tenth of the money
6. 17:00 · Build versus buy: cutting costs by 95%
7. 18:05 · Why TargetBoard was founded: organizations without real data
8. 25:28 · What managers discover in week one, and the future of BI
9. 29:52 · A saturated market, design partners and why salaried C-levels
10. 32:14 · From software to every industry: how TargetBoard expands
11. 34:38 · AI, the middle class and advice for product managers