Keren Wexler | Optimove | Product-Team Processes That Create Big Impact

Description

Keren Wexler, Senior Director of Product at Optimove, on product, teams and decision-making — and the point where process stops being bureaucracy and becomes a force multiplier. Keren joined Optimove into an existing product team at a company that had grown a lot, with a challenge: build more structure without choking creativity. The conversation moves between the skills of good product managers (brain power, separating major from minor, learning and passion) and very concrete practices: product reviews, feature reviews, working with data and AI, prioritization, and a healthier view of feedback.

Key moments

1. 00:00 · Who Keren Wexler is and moving from development to product
2. 02:18 · What Optimove does and what retention marketing is
3. 04:36 · Channel trends, consent and spam
4. 06:41 · The enterprise market and the competition
5. 09:41 · Which skills are critical for product managers
6. 13:32 · Internal mobility as a way to grow PMs
7. 15:08 · Joining an existing team from outside and building trust
8. 16:37 · When a company grows: why you need more structure
9. 19:53 · What was missing: metrics, discussion and trade-offs
10. 21:10 · How to create team learning: presentations, workshops and FOMO
11. 25:07 · Product reviews as a mechanism for strategic discussion
12. 27:48 · Feature reviews that raise the level with Engineering
13. 29:44 · How to narrow dozens of initiatives to 2–3 focuses
14. 32:33 · AI as a trend changing retention marketing
15. 36:11 · The thing that worked best in the process
16. 38:48 · Golden tip: ask for feedback without arriving unprepared