Agentic Commerce & CRO: Winning When Your Next Customer Is an AI — Itai Horn (Resident)

Description

Itai Horn, a Senior Product Manager at Resident — one of the leaders in US e-commerce for mattresses — returns for a second episode to talk about conversion optimization in a world where your next customer might be an agent, not a human. He breaks down Resident's data-driven A/B testing work, reveals proven best practices (Affirm, dual CTA, Good-Better-Best), and explains how they built a CRO Agent that doubled both the number of tests and the success rate. From there he opens up the hot field of Agentic Commerce — the three agentic models, what Stripe sees from the front line, and the new challenge of being 'first' inside the LLMs instead of on Google.