Gal Benedek | Elementor | How Do You Build a Product for Website Builders?
Description
At Elementor, Gal Benedek leads a tribe of teams that never meet the end customer: infrastructure, data engineering, and the store and payments group, and he treats internal teams as if they were paying customers. In conversation with Eyal David, he explains Elementor's promise to the WordPress world, how COVID supercharged the website-building market, who the real competitors are, and what websites will look like in the age of AI and agents. Gal shares the real interview question he asks candidates ("Should Elementor build an integration with Figma?") and where they stumble, the three pillars of a good product manager, his onboarding plan for new PMs, and the path he recommends for anyone who wants to move into product from inside the company.
Key moments
- 0:55 · Gal and Elementor: bringing drag and drop to WordPress
- 3:41 · Gal's tribe: infrastructure, data engineering and the store
- 8:26 · COVID, the website-building market and competitors
- 14:01 · The future of websites in the age of AI and agents
- 19:19 · A day at the office: dashboards and user interviews
- 20:25 · The key product skills: no bullshit, chemistry and leadership
- 24:14 · The interview question: a Figma integration, and where candidates fail
- 31:58 · Gal's path: Intel, Applied Materials and AnyVision
- 35:19 · Product processes at Elementor: OKRs written with the team
- 43:27 · Onboarding a new PM: a month, a quarter, six months
- 46:55 · Internal mobility into product and how to start