The Five Whys: Getting to the Root Cause

Description

A short, focused, no-nonsense (takhles) episode on the Five Whys method — a simple, iterative framework that originated at Toyota, in which you ask "why" over and over until you reach the true root cause of the problem and not just the symptom. Eyal Pinko demonstrates the method on two cases — a website that crashed and shopping-cart abandonment — and explains when to kick off the process, when to stop, and which conditions (understanding the problem, a cross-functional group, open questions, facts instead of guesses, and curiosity) make it effective.