From Granny to Evgeny: Building Data-Driven Product at Wix

Description

Bati Antebi is a highly experienced product person who spent almost six years at Wix — from the Editor group, through Analytics, to App Market (which she moved to five days before the recording). In the conversation she breaks down what data-driven product means at a company with over 230 million users, how fast A/B tests change the product game, and how you build AI-based features like Content Injection and Switch Layout. Along the way she lays out her journey — from the army and SAP, through Retalix and Bidalgo (which was sold to IronSource), to Wix — and distills the skills she believes make a good product manager: ownership, communication, and the curiosity to know why you're doing what you're doing.