Live UX Case Study: Fixing Onboarding Drop-Off and a Weak Dashboard with Bar Rachamim

Description

Bar Rachamim, CEO of the design studio ProgressBar and a UX designer with experience in complex systems and cybersecurity, joins an episode unlike the usual ones: instead of a classic interview, she and Eyal dive together, in real time, into a UX case built with AI. The two analyze a fictional analytics company called Data Insight, build a persona ("Sarah from Nashville"), and break down two real product problems — high onboarding drop-off caused by complicated data integrations, and a dashboard that doesn't deliver enough value. Along the way, UX principles, research methods, KPIs, and real-world examples come up.